"Contents" [2014] ELECD 223; in Lee, Nari; Westkamp, Guido; Kur, Annette; Ohly, Ansgar (eds), "Intellectual Property, Unfair Competition and Publicity" (Edward Elgar Publishing, 2014) v

Book Title: Intellectual Property, Unfair Competition and Publicity

Editor(s): Lee, Nari; Westkamp, Guido; Kur, Annette; Ohly, Ansgar

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9780857932617

Section Title: Contents

Number of pages: 2

Extract:

Contents
List of contributors vii
Introduction to the series ix

Introduction: Intellectual property, unfairness and
speech ­ convergences and development 1
Annette Kur, Nari Lee, Ansgar Ohly and Guido Westkamp

PART I CONDUCT AND UNFAIRNESS: MAPPING
METHODOLOGICAL BOUNDARIES

1. What to protect, and how? Unfair competition, intellectual
property, or protection sui generis 11
Annette Kur
2. Interfaces between trade mark protection and unfair competition
law: Confusion about confusion and misconceptions about
misappropriation? 33
Ansgar Ohly
3. Personality rights, unfair competition and extended causes
of action 61
Guido Westkamp

PART II CONVERGENCES I: PERSONA, PUBLICITY AND
MARKET CONTROL RIGHTS IN COMPARISON

4. Personality endorsement and character merchandising: A sparkle
of unfair competition in English law 97
Spyros Maniatis
5. Rights of publicity in the United States from Edison to Elvis to
Paris (and every 15 minutes in-between) 118
Gary Rinkerman
6. Celebrities, advertisement and commercial exploitation
"publicity rights" in German law 151
Kerstin Schmitt



v
vi Intellectual property, unfair competition and publicity

PART III CONVERGENCES II: INVESTMENT IN
COMPETITION

7. Ambush marketing: Examining the development of an event
organizer right of association 165
Seth Ericsson
8. Commercialising privacy and privatising the commercial: The
difficulties arising from the protection of privacy via breach of
confidence 189
Tanya Aplin
9. Protection of the first mover advantage: Regulation against
imitation of the product configuration in Japan 216
Yoshiyuki Tamura
10. The use of trade marks in keyword advertising: Developments
in CJEU and national jurisprudence 231
Nicole van der Laan

PART IV INVESTMENT PROTECTION AND ...