"Contents" [2016] ELECD 1279; in Alemanno, Alberto; Bonadio, Enrico (eds), "The New Intellectual Property of Health" (Edward Elgar Publishing, 2016) v

Book Title: The New Intellectual Property of Health

Editor(s): Alemanno, Alberto; Bonadio, Enrico

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781784718787

Section Title: Contents

Number of pages: 2

Extract:

Contents
List of contributors vii
Foreword xi

Introduction: setting the scene 1
Alberto Alemanno and Enrico Bonadio

PART 1 LEGAL AND POLICY ISSUES

1 Unpacking plain packaging and other standardization
requirements in the light of behavioural sciences 15
Alberto Alemanno
2 On the nature of trademark rights: does trademark registration
confer positive or negative rights? 43
Enrico Bonadio
3 Trademarks, tobacco, health: brokerage by fundamental rights? 69
Matthew J Elsmore
4 Trademarks in the pharmaceutical sector: the dynamic between
brands, proprietary names and labelling regulations 112
Jeremy Blum
5 The interface between nutrition and health claims and EU
trademark law 138
Ignacio Carreño and Eugenia Costanza Laurenza

PART 2 ADJUDICATING THE NEW INTELLECTUAL PROPERTY
OF HEALTH

6 Plain packaging of tobacco products and the WTO challenge 163
Mark Davison
7 Challenges in achieving public health objectives through product
labelling regulation: reflections on Sri Lankan trademark and
constitutional law 184
Althaf Marsoof




v
vi The new intellectual property of health

8 Tobacco packaging measures affecting intellectual property
protection under international investment law: the claims against
Uruguay and Australia 213
Andrew D Mitchell
9 Investment disputes, pharmaceutical patents and health-related
goods 233
Valentina Vadi

PART 3 REINVENTING THE INTELLECTUAL PROPERTY OF
HEALTH

10 Leveraging certification marks for public health 257
Margaret Chon with Maria Therese Fujiye
11 Terroir and public health: can geographical indications of origin
promote `healthy' products? 283
Irene Calboli
12 Patents as a tool to encourage the production of healthier food 305
Enrico Bonadio

Index 333