"CONTENTS" [2016] ELECD 345; in Calboli, Irene; de Werra, Jacques (eds), "The Law and Practice of Trademark Transactions" (Edward Elgar Publishing, 2016) v

Book Title: The Law and Practice of Trademark Transactions

Editor(s): Calboli, Irene; de Werra, Jacques

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781783472123

Section Title: CONTENTS

Number of pages: 4

Extract:

CONTENTS




List of figures xx
List of tables xxi
Editors and Contributors xxii
Foreword Sir Robin Jacob xxviii
Introduction Irene Calboli and Jacques de Werra xxx
Table of cases xxxiv
Table of legislation xlvii

PART I TRADEMARK TRANSACTIONS IN THE GLOBAL MARKETPLACE

Section A International Framework

1. TRIPS, trademarks, and trademark transactions: a forced
reconciliation? 5
Daniel J. Gervais
2. Trademark transactions and the normative framework of the
World Intellectual Property Organization 29
Marcus Höpperger

Section B Strategic Considerations

3. Licensing commercial value: from copyright to trademarks
and back 53
Jane C. Ginsburg
4. The complexities of domain names transactions: contracts for a
market where value increases with time 82
Cédric Manara
5. How to make two out of one: the ins and outs of trademark
portfolio splitting transactions 98
Gregor Bühler and Luca Dal Molin
6. Competition, markets, and trademark transactions 121
Shubha Ghosh

Section C Valuation, Taxation, Security Interests and Bankruptcy

7. Brand differentiation and industry segmentation: drivers for
trademark valuation in corporate transactions 149
Roy P. D'Souza
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8. Trademark transactions and international tax strategies 171
Jean-Frédéric Maraia
9. Registering security interests over trademarks in Australia:
theory and practice 197
Robert Burrell and Michael Handler
10. The intersection of trademarks, licenses and bankruptcy: ending
uncertainties in the law 220
Xuan-Thao Nguyen

Section D Dispute Prevention and Settlement Mechanisms

11. Out of the shadows: the unique world of trademark consent
agreements 255
Neil Wilkof
12. Choice-of-court and ...