Jacob, The Rt. Hon Professor Sir Robin --- "FOREWORD" [2016] ELECD 350; in Calboli, Irene; de Werra, Jacques (eds), "The Law and Practice of Trademark Transactions" (Edward Elgar Publishing, 2016) xxviii

Book Title: The Law and Practice of Trademark Transactions

Editor(s): Calboli, Irene; de Werra, Jacques

Publisher: Edward Elgar Publishing

ISBN (hard cover): 9781783472123

Section Title: FOREWORD

Author(s): Jacob, The Rt. Hon Professor Sir Robin

Number of pages: 2

Extract:

FOREWORD
The Rt. Hon Professor Sir Robin Jacob*




If you think about it, you will realise that intellectual property law really has three
important divisions, or foundations: substantive law, procedural law and transactional
law. Most talk and debate is about substantive law. Sadly, procedural law ­ how
substantive law can as a practical matter be enforced ­ gets little discussion yet is
perhaps the Queen of the game. And transactional law hardly gets a look-in. It is
amazing really, since so much of the practical working of the intellectual property
system depends on transactions (licences or assignments) about intellectual property
rights.
Some academic institutions (including University College London) and trademark
scholars have recognised this situation, and try to do something about it. So it was
with particular honour and pleasure that I accepted Irene Calboli and Jacques de
Werra's request to write this Foreword.
Of course, I could not fairly do it without sight of the book itself. So they sent the
chapters of the book to me. I thought I would just do a quick skim. But I found,
chapter by chapter, that the constellation of star authors that contributed to this book
had produced what can only be described as a compelling work. In many cases the
authors have extended beyond strict transactional law to deeper considerations of what
really is involved. Anyone who read this book properly would gain an understanding of
many facets of trademark transactions, for instance of what can and cannot be done
transactionally, ...