Russo, Jack --- "Trade dress in virtual worlds" [2018] ELECD 1379; in Barfield, Woodrow; Blitz, J. Marc (eds), "Research Handbook on the Law of Virtual and Augmented Reality" (Edward Elgar Publishing, 2018) 216

Book Title: Research Handbook on the Law of Virtual and Augmented Reality

Editor(s): Barfield, Woodrow; Blitz, J. Marc

Publisher: Edward Elgar Publishing

ISBN: 9781786438584

Section: Chapter 7

Section Title: Trade dress in virtual worlds

Author(s): Russo, Jack

Number of pages: 25

Abstract/Description:

There are important intellectual property issues in newly emerging virtual worlds. Those issues relate to the design and use of creative elements in virtual, augmented, and mixed reality environments. This chapter focuses on the law of trade dress. Trade dress generally refers to characteristics of the visual appearance of a product and its packaging that signify the source of the product or services to consumers. The law of trade dress may be particularly relevant for virtual, augmented, and mixed reality worlds given the visual presentation of images in virtual worlds, and the numerous applications which produce the “look and feel” of real-world commercial businesses and real-world commercial products and services within virtual worlds.