"Branding racism" [2019] ELECD 2142; in Torres-Spelliscy, Ciara (ed), "Political Brands" (Edward Elgar Publishing, 2019) 216

Book Title: Political Brands

Editor(s): Torres-Spelliscy, Ciara

Publisher: Edward Elgar Publishing

Section: Chapter 9

Section Title: Branding racism

Number of pages: 26

Abstract/Description:

Comic Dave Chappelle asked, “Is Russia making us racist? …Oh OK, oh my God, thank goodness - I thought it was us. If they killed the country that way, then we’re the murder weapon.” Racial divisions were easily exploited by Russians in 2016 because there are real, long-lasting fault lines. This chapter looks at two big themes. The first is the racialized voting by Whites throughout American history, including what this voting block did during the White Primary Cases in the Texas Democratic primaries in the early twentieth century, its behavior in George Wallace’s independent campaign in 1968 and its actions in the GOP in 2016. The second is how the Russians used racism to target African American voters in particular in the 2016 election. Black voters were fed two repetitive messages in the election: to vote for a third-party candidate or not to vote at all.