Note: See section 4.
1 Object
2 Basic definition
(a) express consent; or
(b) consent that can reasonably be inferred from:
(i) the conduct; and
(ii) the business and other relationships;
of the individual or organisation concerned.
3 Users of account authorised to
consent on behalf of relevant electronic account-holder
(a) consent; or
(b) withdrawal of consent; or
(c) refusal of consent;
that person is taken to have been authorised to send that message on behalf of the relevant electronic account-holder.
(a) consent; or
(b) withdraw consent; or
(c) refuse consent;
on behalf of the relevant electronic account-holder.
4 When consent may be inferred from publication of an electronic address
Exceptionconspicuous publication
(a) a particular electronic address enables the public, or a section of the
public, to send electronic messages to:
(i) a particular employee; or
(ii) a particular director or officer of an organisation; or
(iii) a particular partner in a partnership; or
(iv) a particular holder of a statutory or other office; or
(v) a particular self-employed individual; or
(vi) an individual from time to time holding, occupying or performing the
duties of, a particular office or position within the operations of an
organisation; or
(vii) an individual, or a group of individuals, from time to time
performing a particular function, or fulfilling a particular role,
within the operations of an organisation; and
(b) the electronic address has been conspicuously published; and
(c) it would be reasonable to assume that the publication occurred with
the agreement of:
(i) if subparagraph (a)(i), (ii), (iii), (iv) or (v) appliesthe
employee, director, officer, partner, office-holder or self-employed
individual concerned; or
(ii) if subparagraph (a)(vi) or (vii) appliesthe organisation
concerned; and
(d) the publication is not accompanied by:
(i) a statement to the effect that the relevant electronic account-holder
does not want to receive unsolicited commercial electronic messages at
that electronic address; or
(ii) a statement to similar effect;
the relevant electronic account-holder is taken, for the purposes of this Act, to have consented to the sending of commercial electronic messages to that address, so long as the messages are relevant to:
(e) if subparagraph (a)(i), (ii),
(iii), (iv) or (v) appliesthe work-related business, functions
or duties of the employee, director, officer, partner, office-holder
or self-employed individual concerned; or
(f) if subparagraph (a)(vi) appliesthe office or position
concerned; or
(g) if subparagraph (a)(vii) appliesthe function or role
concerned.
5 Regulations about consent
6 When withdrawal of consent takes effect
(a) one or more electronic messages have been sent to the relevant
electronic account-holder's electronic address; and
(b) the relevant electronic account-holder has consented to the sending of
those commercial electronic messages to that electronic address; and
(c) an individual or organisation authorised the sending of those
commercial electronic messages to that electronic address; and
(d) the relevant electronic account-holder, or a user of the relevant
account, sends the individual or organisation:
(i) a message to the effect that the account-holder does not want to
receive any further commercial electronic messages at that electronic
address from or authorised by that individual or organisation; or
(ii) a message to similar effect;
the withdrawal of consent takes effect at the end of the period of 5 business days beginning on:
(e) if the
message referred to in paragraph (d) is an electronic
messagethe day on which the message was sent; or
(f) if the message referred to in paragraph (d) was sent by
postthe day on which service of the message was effected (see
section 29 of the Acts Interpretation Act 1901 ); or
(g) in any other casethe day on which the message was delivered.
(a) if the message referred to in paragraph (1)(d) is an electronic
messagethe place to which the message was sent; or
(b) if the message referred to in paragraph (1)(d) was sent by
postthe place to which the message was sent; or
(c) in any other casethe place where the message was delivered.