Commonwealth Numbered Regulations

TOBACCO PLAIN PACKAGING REGULATIONS 2011 (SLI NO 263 OF 2011) - REG 2.3.9

         (1)   A consumer contact telephone number:

                (a)    must be printed:

                          (i)    in the typeface known as Lucida Sans; and

                         (ii)    no larger than 10 points in size; and

                        (iii)    in normal weighted regular font; and

                        (iv)    in the colour known as Pantone Cool Gray 2C; and

               (b)    must only:

                          (i)    appear as numerals or as any combination of numerals, hyphens and brackets; and

                         (ii)    be prefaced with the abbreviation "Phone:" or "Ph:", exactly in one of those forms; and

                        (iii)    appear once on the primary packaging; and

                        (iv)    for a cigarette pack -- appear only on the side outer surface of the pack that does not bear a health warning; and

                (c)    must not:

                          (i)    be false, misleading, deceptive or likely to create an erroneous impression about the characteristics, health effects, hazards or emissions of the tobacco product; or

                         (ii)    directly or indirectly create a false impression that a particular tobacco product is less harmful than other tobacco products; or

                        (iii)    represent, or be linked or related in any way to, the emission yields of the tobacco product, such as tar, nicotine or carbon monoxide; or

                        (iv)    represent, or be related in any way to, the brand or variant name of the tobacco product.

Note    Subregulation 2.3.1 (5) also provides restrictions in relation to tobacco advertising and promotion.