The proprietor of a newspaper must cause the word "advertisement" to be printed as a headline in letters not smaller than 10 point to each article or paragraph in the proprietor's newspaper containing electoral matter, the insertion—
(a) of which is, or is to be, paid for; or
(b) for which any reward or compensation or promise of reward or compensation is, or is to be, made.
Penalty: In the case of a natural person, 10 penalty units;
In the case of a body corporate, 50 penalty units.