(1) Subject to subsections (2) and (3), the Secretary may authorise a person to display commercial aerial advertising, or cause commercial aerial advertising to be displayed—
(a) within sight of an aerial advertising venue or an event area where an aerial advertising event is being conducted; and
(b) in such a manner that the content can be seen by the human eye without the aid of optical apparatus other than contact lenses or spectacles.
(2) The Secretary must not give an aerial advertising authorisation if, in the opinion of the Secretary, the display of aerial advertising would adversely affect—
(a) the organisation or conduct of the relevant aerial advertising event; or
(b) any other commercial arrangements relating to the aerial advertising event; or
(c) in the case of an aerial advertising event that is conducted annually, the future conduct of that event.
(3) The Secretary must not give an aerial advertising authorisation unless the Secretary has first consulted with the relevant event organiser of the aerial advertising event.