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"Save Our Brand: Protecting The Brands Under Intellectual Property Regime"    

Cases and Articles Cited

Case Name	Citation(s)	Court	Jurisdiction	Date †	Full Text		Citation Index
"A Semiotic Solution To The Propertization Problem Of Trademark" (2006) 53 University of California at Los Angeles Law Review 833				circa 2006
"An Interdisciplinary Approach to Brand Strength"	(2006) 96 The Trademark Reporter 943	The Trademark Reporter	United States	circa 2006	HeinOnline / Westlaw		1
Moseley v v Secret Catalogue, Inc	537 US 418; 123 SCt 1115; 155 L Ed 2d 1; 65 USPQ2d 1801	United States Supreme Court	United States	4 Mar 2003	WorldLII		38
"Breakfast with Batman: The Public Interest in the Advertising Age"	(1999) 108 Yale Law Journal 1717	Yale Law Journal	United States	circa 1999	HeinOnline / Westlaw		6
"Management And Protection Of Brand Equity In Product Configurations"	[1998] University of Illinois Law Review 59	University of Illinois Law Review	United States	circa 1998	HeinOnline / LexisNexis		1
"Romantic Authorship and the Rhetoric of Property"	(1997) 75 Texas Law Review 873	Texas Law Review	United States	circa 1997	HeinOnline / LexisNexis		7
Qualitex Co v Jacobson Products Co	514 US 159; 34 USPQ2d 1161; 131 L Ed 2d 248; 115 SCt 1300	United States Supreme Court	United States	28 Mar 1995	WorldLII		87
"The Economics of Trademark Law"	(1988) 78 The Trademark Reporter 267	The Trademark Reporter	United States	circa 1988	HeinOnline / Westlaw		9
"Trademark Law: An Economic Perspective"	30 Journal of Law and Economics 265	Journal of Law and Economics	United States	circa 1987	HeinOnline		16
Ruckelshaus v Monsanto Co	467 US 986; 81 L Ed 2d 815; 104 SCt 2862	United States Supreme Court	United States	26 Jun 1984	WorldLII		224
Varnish Works Pvt Ltd v Mis India Trading House	AIR 1977 Delhi 41		India - Delhi	circa 1977			2
Ruston & Hornsby Ltd v the Zamindara Engineering Co	[1969] INSC 225; 1969 2 SCC 725; 1970 2 SCR 222; AIR 1970 SC 1649	Supreme Court of India	India	8 Sep 1969	LIIofIndia		15
United Drug Co v Theodore Rectanus Co	248 US 90; 63 L Ed 141; 39 SCt 48	United States Supreme Court	United States	9 Dec 1918	WorldLII		113
American Washboard Co v Saginaw Manufacturing Co (C C A)	103 F 281; 50 LRA 609		United States	circa 1970			14
"A Property Right in Self-Expression: Equality and Individualism in the Natural Law of Intellectual Property"	102 Yale Law Journal 1533	Yale Law Journal	United States		HeinOnline / Westlaw		10
Trouble With Trademark	99 Yale Law Journal 759	Yale Law Journal	United States		HeinOnline / Westlaw		6
"Enforcement Costs and Trademark Puzzles"	90 Virginia Law Review 2099	Virginia Law Review	United States		LexisNexis		3
"Rational Basis of Trademark Protection, The"	40 Harvard Law Review 813	Harvard Law Review	United States		HeinOnline / LexisNexis		40