Commonwealth Numbered Acts

PUBLIC HEALTH (TOBACCO AND OTHER PRODUCTS) ACT 2023 (NO. 118, 2023) - SECT 43

Basic definition

             (1)  An e-cigarette advertisement means any form of communication, recommendation or action that promotes, or is likely to promote, the following (whether directly or indirectly):

                     (a)  vaping;

                     (b)  an e-cigarette product or the use of such a product.

E-cigarette advertisements--elements

             (2)  An e-cigarette advertisement may comprise any means, or combination of means, of communication, recommendation or action (whether visual, aural or otherwise).

E-cigarette advertisements--additional effects

             (3)  In determining whether material is an e-cigarette advertisement, disregard whether or not the material promotes matters in addition to the matters mentioned in subsection (1).

E-cigarette advertisements--rebuttable presumption

             (4)  Material that is or contains any of the following is presumed to promote vaping, or an e-cigarette product or the use of such a product, unless the contrary is proved:

                     (a)  a trade mark that is registered under the Trade Marks Act in respect of goods that are or include e-cigarette products;

                     (b)  a design that is registered under the Designs Act in relation to products that are or include e-cigarette products;

                     (c)  a trade mark, design, colour, logo, get-up or work (within the meaning of the Copyright Act) that is evocative of, or closely associated with, a registered trade mark or design that is used, or has been used by any person at any time, in relation to e-cigarette products.

Note:          A defendant bears a legal burden in relation to proving the contrary (see section 13.4 of the Criminal Code ).

E-cigarette advertisements--names of e-cigarette manufacturers, importers etc.

             (5)  Promoting the whole or a part of the name of a person constitutes an e-cigarette advertisement if:

                     (a)  the person is a manufacturer, importer, distributor or retailer of e-cigarette products; and

                     (b)  the person's name appears on an e-cigarette product, or on the wrapping of an e-cigarette product.

Note:          The use of the name of a person mentioned in this subsection does not constitute an e-cigarette advertisement in certain circumstances (see Division 3).

E-cigarette advertisements may be prescribed

             (6)  The regulations may prescribe a kind of material to be an e-cigarette advertisement for the purposes of this Act.

             (7)  Before regulations are made under subsection (6), the Minister must be satisfied:

                     (a)  that it is appropriate to do so; and

                     (b)  that making the proposed regulations would not be inconsistent with Division 3 (about exceptions to e-cigarette advertisements).