Basic definition
(1) An e-cigarette sponsorship means any form of contribution (whether financial or otherwise) to an event, activity or individual that promotes, or is likely to promote, the following (whether directly or indirectly):
(a) vaping;
(b) an e-cigarette product or the use of such a product.
Note: In some circumstances, an e-cigarette sponsorship may also constitute an e-cigarette advertisement.
E-cigarette sponsorships may be prescribed
(2) The regulations may prescribe a kind of contribution to be an e-cigarette sponsorship for the purposes of this Act.