South Australian Current Regulations

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TOBACCO AND E-CIGARETTE PRODUCTS REGULATIONS 2019 - REG 7

7—Permitted advertising

        (1)         For the purposes of section 40(3)(c) of the Act, the following action is prescribed:

            (a)         the display of a single sign inside premises where tobacco products or e-cigarette products are sold by retail, provided that the sign contains only, in black text no larger than 40 mm high on a white background, the words—

                  (i)         tobacco products sold here; or

                  (ii)         cigarette cartons sold here; or

                  (iii)         cigarettes sold here;

            (b)         the advertisement of a tobacco product or e-cigarette product in or on a periodical

                  (i)         in hard copy that is printed outside Australia; and

                  (ii)         that is not principally intended for distribution or use in Australia; and

                  (iii)         that consists of no more than selling or supplying, or offering to sell or supply, the periodical;

            (c)         the advertisement of a tobacco product that is an accidental or incidental accompaniment to the publication of other matter;

            (d)         the sale or delivery of a product containing an advertisement—

                  (i)         of a kind referred to in paragraph (b) or (c); or

                  (ii)         of a tobacco product in or on a package containing the product (being a package in which the product is offered for sale in the ordinary course of business);

            (e)         the advertisement of a tobacco product consisting of, or reasonably incidental to, the display, at the request of a customer, of the product to the customer inside premises where the products are sold by retail;

            (f)         the advertisement of a tobacco product that is reasonably incidental to—

                  (i)         the sale or delivery of the product;

                  (ii)         the genuine restocking of an area in which the products are stored in accordance with the Act pending their sale;

            (g)         the advertisement of a tobacco product in premises where tobacco products are only sold by retail in cartons consisting of a single sign attached to or adjacent to a point of sale containing only, in black standardised font no larger than 40 mm high on a white background, the words "cartons only sold here";

            (h)         the advertisement of a tobacco product on the premises of the business of a distributor or manufacturer of those products consisting of a sign or signs displaying—

                  (i)         the business name or company name of the business; or

                  (ii)         the registered trade mark of the business (whether or not together with the business name or company name),

erected or displayed in accordance with any other Act or law relating to such signage;

                  (i)         the advertisement of a tobacco product to a group of people all of whom are involved in the manufacture, distribution or sale of those products;

            (j)         the advertisement of a tobacco product on a price board in premises where such products are sold by retail, provided that—

                  (i)         there is only a single such price board in the premises; and

                  (ii)         the total surface area of the visible parts of the board does not exceed—

                        (A)         if the price board is in the premises of a specialist tobacconist—1 m²; or

                        (B)         in any other case—0.5 m²; and

                  (iii)         the board consists of black text on a completely white background; and

                  (iv)         the text on the board is a standardised font not exceeding 20 mm in height; and

                  (v)         the information on the board does not relate to—

                  (i)         fruit or confectionary flavoured cigarettes; or

                  (ii)         capsule cigarettes; and

                  (vi)         the information on the board is limited to any 1 or more of the following details:

                        (A)         the names of particular product lines;

                        (B)         the prices of particular product lines (displayed in a way that does not indicate that a particular product line has been discounted);

                        (C)         the country of origin of particular product lines;

                        (D)         a bar code or similar identification code used in the point of sale system of the retailer's business;

                        (F)         the packet size of particular product lines (by weight or number of tobacco products contained in the packet or carton);

            (k)         the advertisement of tobacco products by price tickets relating to particular product lines in premises where such products are sold by retail, provided that—

                  (i)         all price tickets in the premises are of an approximately equal size (but in any case not exceeding 80 mm × 40 mm); and

                  (ii)         each price ticket consists of black text on a completely white background; and

                  (iii)         the text on each price ticket is a standardised font not exceeding 15 mm in height; and

                  (iv)         the price ticket does not relate to—

                  (i)         fruit or confectionary flavoured cigarettes; or

                  (ii)         capsule cigarettes; and

                  (v)         the information on each price ticket is limited to any 1 or more of the following:

                        (A)         the name of the product line;

                        (B)         the price of the product line (displayed in a way that does not indicate that the product line has been discounted);

                        (C)         the country of origin of the product line;

                        (D)         a bar code or similar identification code used in the point of sale system of the retailer's business;

                        (E)         any other information reasonably required for the efficient conduct of the retailer's business;

                        (G)         the packet size (by weight or by number of tobacco products contained in the packet or carton).

        (4)         For the purposes of this regulation, premises will be taken to be the "premises of a specialist tobacconist" if—

            (a)         a person sells tobacco products by retail in the premises in the ordinary course of business; and

            (b)         during—

                  (i)         in the case of a business that has been trading for a period of more than 1 financial year—the immediately preceding financial year; or

                  (ii)         in any other case—the period for which the business has been trading,

the gross turnover of all tobacco products sold at the premises constitutes 80% or more of the gross turnover of all products sold at the premises during the relevant period; and

            (c)         in the case where the premises are situated within another shop—

                  (i)         the premises are separated from the other shop by means of internal walls or doors; and

                  (ii)         a person is not able to use the premises as a thoroughfare to gain entry to the other shop from outside the premises.

        (5)         In this regulation—

"periodical" means an issue (however described) of a newspaper, magazine, journal, newsletter, or other similar publication, issues of which are published at regular or irregular intervals.



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